A New Realtor who recently just joined the business newly asked me how do I start the business from my Location Based outside Lagos Start how do I start my marketing and I had to bring this classic back and I am sharing this again today.
Written by Dr Laide Okubena
These Success Rules are very relevant even in the Covid-19 Season and Crisis. There is need to adapt and evolve to changes that came about as a result of this disruption to the World Economy across the world affecting people ‘s personal economy and the way we do business day by day.
It was around December 2019. I first wrote this after attending an Ubong king Seminar but it is still useful till this day.
- POWER OF MENTORSHIP
Mike Murdock a mentor of Ubong king told him about the power of decisions. He made a decision.
Ubong got tired of begging. He used to take okada from owode to VI.
He came out of Unical with a 3rd class degree extra he didn’t go for Nysc but he has thousands of people working for him and retired at age of 44. When he got tired of making money.
Mike Murdock said Decisions make men.
If you are not ready to take decisions you cannot become.
In 2008 He said he cannot continue like this, he said needed to change things.
How he be asking Ali the Aboki To give him Geisha, bread. He got angry and made changes to make things better for his family.
- POWER OF A VISION AND TAKING IMMEDIATE DECISIONS
He wrote on his wall on a Vision Board he wanted to make 100 Million NAIRA in one year.
And put this every where in his home. Until you see it in your eyes and your mind you cannot get it.
When a target is defined, direction appears.
You are where you are now because you are thinking small and just selling 1 plot of land 😨😨😨😱😱.
Who selling 1 plot of land help?
Don’t come and tell me you are selling just one plot of land of all land says Dr Ubong king.
- POWER OF PASSION AND TAKING MASSIVE ACTION ON IT
When you start everything starts.
Ubong king started his company on his passion which was security. This passion and gift came as a result of his late father’s death and he wanting to avenge the killer as a kid but the killer passed on that was how his passion came about.
Do it badly till you get it.
Nothing starts until you start.
- IT IS ALL ABOUT YOUR THINKATION NOT YOUR LOCATION.
YOUR PROBLEM IS NOT YOUR LOCATION YOUR PROBLEM IS YOUR THINKING
You don’t need an office to start a business. Start from the bedroom.
From bedroom to the boardroom.
Stop talking to poor people it is a waste of executive time. Talking to people who are higher than you will make you go on a higher level. You cannot be having an okada as a best friend.
Dr Ubong King started from his bedroom. He began to study , he went on LinkedIn. LinkedIn began to show him about his passion on martime security in combating piracy in west Africa.
He registered there. He was always putting his mouth in conversations in his area of Passion and connecting with people.
From Nigeria online he got an offer to do Mombasa and Djibouti and he accepted the challenge he can do it.
The only way to get out of trouble is to get out of trouble.
Until you get angry you you won’t change.
You that realtor complaining of living on Mainland or outside lagos.
There are several realtors who live in Abuja , Edo , Akure making Sales some people who live in lagos or island besides real estate companies offices struggle to make. It is your thinkation not your location. Your skills and high income skills you possess that are universal not about location.
- TEAM WORK AND PARTNERSHIP IS BETTER THAN ONE MAN WORK.
Partnership works Ubong king connected with people that knew what they did experts. He connected the man who could do the work of 150k dollars and they transferred the money. He saw an alert and he got his own his 10% commission.
2.25 Million Million Naira.
And he got an additional 50k dollars and about 9.5 Million NAIRA.
You don’t need money to start a business. You need brokerage , look for someone that has the money , someone that needs the land and collect the money your Commission.
You need contacts to make money not money to make money.
Connect the dots , stop thinking poor you need to get angry with poverty.
- DEFINE YOUR TARGET
Define where you are going first and your target will connect you to your association.
When you define target first , direction will appear.
If you are going to port harcourt you have no business with someone going to Abuja.
Define your target to avoid distraction and going round in circles.
Focus is inevitable when you have a target.
- KNOW YOUR CUSTOMERS
When you define your target you know who are your customers.
You are not going to everyone you are going to specific people.
When you sell a shoe for 150k you have no business with people that needs shoes for 5000 naira.
Who are your customers. Specify them who are they?
Where do they live ? Is it Bola a bank Manager who drives a car and lives in lekki not the cleaners in the bank.
Define your customers based on your target you know where to meet them.
When he understood that in 3 months Ubong made 150 Million NAIRA.
Study your market and position your self to meet your target.
Poor men don’t study their target and their market.
- HUNGER IS THE GIFT OF GOD TO MAN
Until a man gets hungry he won’t look for food. Ubong king ‘s mindset was to buy a boat of $600,000 and he had not yet had the money initially.
- IF YOU CANNOT SELL YOU CANNOT BE RICH
If you cannot talk to strangers. You cannot talk to people and you cannot sell you cannot be rich.
Your Poverty is tied your SHYNESS.
You must learn to penetrate the stranger your money is in the hands of the strangers.
Learn to talk to them and connect with them.
- EAGLE MENTALITY VS VULTURE MENTALITY
The differences between Eagle and the vulture is their appetite.
Two cousins from the same house but they eat something different.
A Vulture doesn’t kill food that it eats it waits for the animal to sick and ready to die.
Vultures avoid working but wait for food.
If you have to wait for someone to approve for money to be given to you every 30 days either salary or commission you are suffering from VULTURE MENTALITY.
EAGLES don’t wait , EAGLES take charge and kill their food. Eagle take charge.
An Eagle has the ability to live for 70 years it symbolises energy , strength and vision.
An Eagle lives first for 40 years but must take a decision if it wants to live for 30 years there is a ritual it must take.
It is either it dies in the winter and dies at age 40 or it goes through a rebirth process of going into the mountain to hide. When it stays it has smash its old beak on the wall. It will cost you pain.
Sometimes you may not sell a house or land but this is a rebirth process just like the eagle goes through.
The Eagle waits for the regrowth of the beak , it’s talons and new wings and cannot eat blood and flesh.
- PAIN IS THE DOWN PAYMENT FOR GAIN
There is no general without a scar. There are scars that they carry. Success cost something.
Whenever you see a glory ask for the story.
Follow the story.
- UBONG KING STORY
A 3rd class degree graduate from Unical who didn’t do NYSC.
He was looked at a failure. His father died at the age of 39. His father didn’t tell him about the pains , the sacrifice of business , how he put food on the table to feed the family.
Nothing about women.
When fathers keep quite their children becomes irresponsible tommorrow. Start talking to your kids and family.
He was scotting when he came to Lagos mayegun and moved to bariga. He moved to owode and knew it was his responsibility to put food on the table.
Poverty can be passed from generation to generation when the parents don’t teach the kids about money.
Sarah Ubong King bought property at age 7 due to support of her father. What legacy are you teaching your kids.
If you fail to run the race of dignity you will be someone’s entertainment tommorrow.
- LION MENTALITY
A Lion is not the biggest animal in the forest. A Lion is not the smartest animal in the forest, a Cheetah is , the lion is not the biggest or heaviest animal. YOUR ACADEMICS is not a guarantee for success.
The lion didn’t pass all the test for the best in height, tallest or heaviest.
It is by your hunger not your first class or 2nd class.
- BUSINESS IS WAR TREAT IT AS SUCH
Your shoe, Your suit, Your perfume is your weapon , your tie and your dressing is your weapon.
When you go for training you build your confidence and inspiration.
You must find a way to get your ideas on paper and write your goals, thoughts and creative ideas on the board via mind mapping.
Work life balance , time management and things you need. The shortest pencil is bigger than the biggest memory.
Translate in a visual map.
- PENETRATE YOUR MARKET
In 6 steps , Mindshift
Foundation of the business, market, competitive intelligence, penetration strategy, money and relationships.
How did I get to this point.
The timing of life
At the age of 20 if you are still in your father’s house it is a shame.
30 age of expertise
40 age of your peak
What must I do to get to that place
Structure and systems, office , a team, market bait.
The mind battle.
QUESTION OF THE DAY
- Which one of this Success rules of Dr Ubong King did you connect with the most?
- How are you going to apply and use this today especially in this covid-19 Crisis and turn crisis into Opportunities?
Thanks for your attention please enjoy your day.